Jasper Oldersom

Author Archives: Jasper Oldersom

A Quick Introduction Into The World Of E-mail Marketing

A Quick IntroductionIf you have been blogging for a while, you might hear how important it is to build an email list. And that’s true, but what they often don’t say is that your list is worthless if you don’t frequently follow up with them. It’s like getting a girls number, but not calling her out for a date.

Now think about the emails you enjoy opening. Are there some people in your inbox that always seem to trigger you to open their emails? Do they send you emails frequently? Do you mind the frequency?

I bet you wouldn’t mind getting awesome information that you love delivered right into your inbox multiple times a week, right? And this is exactly what good emails do. They tell stories, learn you new things, make you laugh, speak to you directly and..sell.Continue reading

April 20, 2015

11 Blogging Tips And Tricks You’ll Love


Everybody needs some blogging tips and tricks now and then to refresh their minds, or simply get a new idea.

Bloggers block is a sucky useless thing to have. There are plenty of ideas to execute. Why does it still happen? I think the most common reason is that we set high expectations of ourselves.

Or maybe you’re trying to please every single person that visits your website? That’s a recipe for failure, too.

So, how to do blogging the right way? Here are 11 tips and tricks to get you started.

1. Don’t Be Afraid to Show Character

You are who you are. Show it in your writing. Be personal.

Remember that you can’t write for everyone anyway. You are writing for those people who are most likely to appreciate your writing and the style you have developed.

Write like you would talk in a personal conversation with a friend.

I still remember my dutch teacher talking in her robotic monotone voice. She was a very effective hypnotist, and put me and the rest off the class to sleep.

My point? Prevent your writing from looking like a machine did it.

Pour some emotion in your writing, spice it up with an unusual word, or even curse a little bit here and there. That will grab the attention.

What the heck…did i really just recommend that?Continue reading

Give Action A Chance

chess-316657_1280Meet Action. He is not very popular.

But Action doesn’t care. Because HE knows that those who give him a chance will see how powerful he is.

Action knows that people are always in their minds. Thinking about why they SHOULDN’T do things.

“Are you really going to write a book? YOU?!”  Continue reading

March 14, 2015

Don’t Ignore The Books

book-555779_1280Do you read all these blog posts daily and feel like you’re still not really getting ahead?

There are thousands of blogs to follow on any subject, and a lot of them contain gold nuggets of information, but a lot of it isn’t legendary. 

There are so many absolutely amazing books out there, and i really think we shouldn’t ignore them.

I was one of those people who constantly scanned all the blogs, but when i started reading books my knowledge took leaps!

Most blogs posts don’t go further than some tips & tricks, and even though they can be great and very valuable, the truly epic posts are limited even on this huge World Wide Web.

Why?Continue reading

March 8, 2015

10 Great Openings For Selling Products

10 great openings for selling-3The point of this article is not for you to copy these 1 on 1, but it gives you an idea on the many possibilities to sell your product, and to demistify copywriting by showing you examples.

In some cases, however, copying these examples might be a great idea! You are welcome and encouraged to keep these in a swipe file. Good luck 🙂Continue reading

March 6, 2015

How To Write Headlines That Work

SEO Tactics You ShouI suppose that i should use this place to talk about how important headlines are, but you’re smart and you got here so you already know that : -) So let’s jump right into the beef. Agree? Here’s how to write headlines that work:

Use Curiosity

saved-bunnyI am a very curious person, but wait…aren’t we all? It is simply human nature. Write a headline that will tease just enough, and we can’t resist clicking. This is why websites like ViralNova and BuzzFeed are successful.

Just a grab of headlines of these sites will prove it:

Now here is the original source (CNN) that gives it away right in the headline:
Giant Florida eyeball belonged to a swordfish, state says

Umm..not as exciting isn’t it?Continue reading

February 15, 2015

5 Books Every Entrepeneur Should Read

SEO Tactics You Shou-3
1. Mark Divine – The Way Of The SEAL

markdivineMark Divine was living a successful life as an accountant, but he always felt that the corporate life wasn’t for him. He decided to pursue a life as a Navy SEAL. He made it. But if you think that’s cool, that’s not all.

This is an action book. It contains many lessons on leadership, how to turn your plans into reality, how to get people to see your vision,  mind exercises that he learned from his experience with the SEALS and karate – and so much more.Continue reading

February 5, 2015

SEO Tactics You Should Use To Become An Authority In Your Niche

SEO Tactics You Shou-2If you want to become an authority, you can’t just randomly churn out content. There is a lot of competition, but you know you got it within you. You think that you can add a unique voice to that landscape, and come up with your own creative insights.

You’ll have to be able to compete with the best. Do these things, and you’ll be well on your way to become an authority in your niche:Continue reading

January 22, 2015

7 Ethical Ways To Improve Your E-mail Open Rates Fast

Nobody opens my e-mails _-(Are your open rates too low? I know it can be a struggle. After all, the average inbox is *BOMBARDED* with emails every single day — and for sure they won’t open everyone of ’em, right?

But it does suck, because if nobody reads your message it’s kind of like talking to a mannequin.

Not that fun.

If you run a business, money needs to be made. You need them to at least open the e-mail before you can get them to do anything else.

This is the proces when i’m checking my e-mails:
scan, delete, delete. scan; hmm, looks interesting!

I am sure that we have something in common there. So how do you get people interested to read your e-mails?Continue reading