I was walking through Amsterdam yesterday…
There was a nice warm breeze and the sky was blue as could be. It was one of those perfect days.
As i walked passed the canals with beautiful old houses on each side, looking at all the little boats and cyclists passing by, i was once again reminded how beautiful my city really is. The old buildings all have their own character. They are like art works with plenty of detail, it’s impossible to get bored looking at them.
As i was walking, occasionally i was confronted by a light aroma of marijuana when walking past a coffeeshop, and the hunger inducing smells of the plentiful fast-food restaurants.
People of all nationalities walk, cycle, drive through these narrow streets – all seemingly getting along very well. You could hear the background noises of traffic, tourists and locals talking while walking through town.
It’s chaotic, but beautiful..
Hold up, wait a second…
Wasn’t this supposed to be an article about engaging your blog audience?
Yeah, you’re right. But that’s exactly what i just did.
I made you visualize the canals, the beautiful old houses, little boats, and passing cyclists. You probably even felt some sort of sensation when you read ‘warm breeze’.
If you are familiar with the smell of marijuana, you might have recalled it. If you have never even encountered it, you have probably tried to imagine what it smells like. All this happens unconsciously.
Do you think that if i didn’t put an image there, you wouldn’t have visualized anything?
I warn you to read on..
If You Read This You’ll Gain Weight
Just because you’re reading these words right now, i can infect you with a mind virus.
A mind virus? Yeah, right!
Well the truth is, you get infected by them all the time.
You don’t think i can do it right?
Just be careful.
I can actually make you gain weight 😉
I was eating a SNICKERS bar yesterday, it was so good. I was hungry, and i immediately felt better after eating it! It must not be so bad for your health, right?
But then at night, i ate a whole lot of ice cream..It must have been a whole bucket of BEN & JERRYS. Maybe that wasn’t so smart. But it was worth it..It was the BEN & JERRYS Caramel Chew Chew.
I tried to stop, but the combination of the caramel and ice cream melting in my mouth was heavenly. You really can’t get anything better. I just love the smell of caramel and the way it curls up when i take a scoop.
Dang, i’m getting hungry. What’s your favorite snack?
Now tell me the honest answer to these questions:
- When i mention SNICKERS, can you see the actual bar in your minds-eye?
- How about the BEN & JERRYS? Feel like eating ice cream now?
- Did you think about your favorite snack and visualize it?
- Didn’t i warn you?!
Words are powerful.
Put All Senses on Overdrive
So, my quick copy lesson is this: If you have trouble engaging your readers, try putting all of their senses on overdrive. This is a very powerful tool for blogging and selling.
I could say “the ice cream was good”, but saying “the combination of the caramel and ice cream melting in my mouth was heavenly” speaks more to your imagination.
I could say “there were background noises”, but saying “You could hear the background noises of traffic, tourists and locals talking while walking through town” is way more specific to engage you.
So try this out, engage the senses and engage you audience. I’d love to know what you come up with!