November 28, 2017

7 Incredible and Thorough Guides on Copywriting You Must Read

Do you ever feel like you lack the knowledge to write copy that converts?

In that case, you’re in for a treat. These carefully selected resources contain golden copy advice. This gives you the power to seriously outperform anything you’re currently jotting down on these digital pages.

A short piece of advice: I do not recommend reading them all in one day. Bookmark this post, and pick one you like. Study it. Apply the knowledge. Study the results. You’ll be surprised.

And if you do need an extra “dose” of copy knowledge you’ll know right where to find me to supply you with another amazing resource. Sounds good?

Let’s get this show started…

1. Copywriting Headlines That Sell (with Templates & Swipe File) by Neville Medhora

The headline is essential because it is what draws people into your ad, or not…

We want to maximize the percentage of people that will want to learn more about your product or service, don’t we? That’s right. So how? Well… I guarantee you this guide will improve your headline writing. It’s pretty entertaining, too. And did I mention it’s entertaining?


2. The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever) by Joanne Wiebe

Copywriting consists of formulas. Not all of it, but a lot of it. So you need these. This post contains almost all of them. Can you believe that? Trust me. You’ll thank me later.

One of my favorites mentioned in this post is the PAS formula:

Problem – Present the problem your prospect feels

Agitation – Poke at that problem until it’s visceral

Solution – Present your solution to the agitated problem


3. The Lost, Ancient Guide to Better Copywriting by Shanelle Mullin

This is a fantastic guide on rhetoric practiced by greats like Plato, Aristotle, and Cicero. Which, simply said, is the art of persuasion. Since copywriting is just that, you would be wise to study these old greeks.

It’s by far the best resource I could find on the topic related to copywriting.


4. A Thorough Guide to Website Copywriting by Jack Kinsella

This post is eye candy. It reads like a book. Know why? Because it’s part of his book Marketing For Programmers.

But I wouldn’t refer you to this post if it wasn’t meaty. Jack will teach you 18 indispensable pieces of advice for compelling copy, like:

  • Signalling with direct or indirect mentions (number 6)
  • Repeating yourself (number 11)
  • Anchoring number (number 16)


5. How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers by Henneke Duistermaat (Kindle) 

Alright, this is not a free resource. But, it’s only a couple of bucks. Would you be willing to invest a couple of bucks to quickly learn a skill as valuable as copywriting? Of course, you would.

The link below is not an affiliate link. I simply tell you about this book because I feel it would improve your skill dramatically. 🙂


6. The Complete Guide to Writing Product Copy That Sells Itself by Lianna Patch

Did you know that the right copy can dramatically increase the value of your product? This guide will show you how.

With 19 examples to help you get a feel for it, you’ll be taken on a journey of writing product copy that sells.

Examples include:

  • How to keep your tone consistent with your brand
  • How to connect features with benefits
  • How to create a sense of urgency


7. The Definitive Guide to Copywriting by Neil Patel & Joseph Putnam

Let me be honest here, I think the title is a bit far-fetched. BUT it is still incredibly valuable.

It WILL teach you how to sell better and persuade with words. And it will do it in a logical sequence.

If you’re just starting out with copywriting, this might be the perfect one to start with.

Some of the things you’ll learn in this hefty guide:

  • How to lay a good foundation so you will write the right way & say the right things.
  • 4 persuasion secrets that professionals copywriters use on the regular.
  • How to close the deal.



Now, don’t just sit there: take action! 

I wrote this post to help you stop procrastinating. Because we tend to put things off when we don’t know what steps to take. This post provides you the knowledge you need to proceed.

Take one of these guides, or invest a buck or 2 in a paid resource, and get to work. Maybe you won’t write 6-figure copy right away, but it’ll be much stronger than before. And as you proceed, your copy will get stronger and stronger…

So tell me, what’s your biggest challenge with writing copy and will one of these resources help you with that? I’d love to hear from you in the comment section!

Jasper Oldersom

Hey, I am Jasper and I am an authentic freelance (copy)writer and marketer. If you need time to focus on other parts of your business, while I write a quality article for your website - I'm your guy.

Click Here to Leave a Comment Below

Donna Merrill - December 31, 2017 Reply

Hi Jasper,

It’s great to read your post. I was busy with my projects, that’s the reason I was inactive a bit, specially reading & commenting was completely off.

But Anyways, Thanks for the interesting & informative read. Keep up the good work and enjoy the holidays.

A Very Happy New Year ! Cheers

~ Donna
Donna Merrill recently posted…Top 7 Best Electric Griddles for Pancakes 2018My Profile

Leave a Reply:

CommentLuv badge