If you want to become great at writing persuasively, then you’ll need to improve your craft regularly.
If you don’t exercise enough, you’ll lose muscle and your stamina decreases. It’s the same with your writing skills.
Reading books and blog content is one of the ways I keep improving myself. I come across some amazing content from all around the web.
I realized I’ve never created a round-up post like this, so I think you’ll appreciate what I’ve put together for you today.
So, are you ready to jump into these 7 recent blog posts on copywriting that I think you shouldn’t miss out on?
1. The Biggest Lie In Copywriting by Peter Boyle
In this post, Peter challenges the idea that copywriters are primarily artists and says that instead, we’re more like scientists.
He distinguishes 2 types of copywriting: direct response and creative brand advertising and explains the one problem with the latter…
You’ll also find helpful guidelines for scientific copywriting and discover the one mistake few avoid.
2. How to Nurture Empathy for Your Readers (and Craft Messages That Resonate) by Henneke Duistermaat
If you’ve read my previous post, this quote by Robert Collier might sound familiar:
“Study your reader first – your product second. If you understand his reactions and present those phases of your product that relate to his needs, then you cannot help but write a good letter”. – Robert Collier
One of my favorite writers, Henneke Duistermaat, makes a solid case for empathy in this post. She also mentions that it is not a technique. You can’t sprinkle your sales letter with a little empathy here and there. Nope, doesn’t work like that…
If you want to discover what empathy truly means in the business context, I recommend you read this post.
3. A Scammy Insurance Company Prompted Me to Action—Against My Will by Chelsea Baldwin
If you want to get a good impression of the true power of copywriting, read this post. Chelsea calls this a *rant* — and it is! However, this short but powerful post will suck you right in and leave a strong impression on you…
My heart skipped a beat by just reading the copy, even though it wasn’t personally addressed to me. It’s the perfect example of unethical marketing wrapped up in a good story.
4. 10 Classic Copywriting Books for Results-Driven Content Marketers by Demian Farnworth
If you want to dive deep into the rabbit hole that is called copywriting, these are 10 classic books you should put on your to-read list.
I have personally read multiple books listed in this post, including Influence and Ogilvy on Advertising. And you know what? They all massively increased my knowledge and skill level. Trust me. You can’t go wrong with these books.
But for now, let’s move on to the next post…
It’s hard to find a solid resource on storytelling out there one the dark and confusing web. Well, guess what? The drought is over, because this month I’m going to share not one, but two fantastic articles on storytelling!
5. Storyhacking: Cracking the Code Behind the Irresistible Selling Power of Stories by Alaura Weaver
You’ve probably heard it many times: you need to start telling stories!
You know how persuasive stories can be, but you just don’t know enough to start creating them yourself.
I may have touched on storytelling here and there, but it’s nothing compared to this monstrous (yet elegantly executed) 7000+ word post by Alaura on Copy Hackers.
Grab a drink, relax…and enjoy the read!
If the Copy Hackers post left you a little overwhelmed, you’re gonna love this fantastic resource written by April Dykman.
In this post, you’ll discover a simple formula and loads of actionable tips you can use to start telling stories today.
I recommend you read both articles on storytelling because they complement each other perfectly.
7. The 7-Step Formula for Writing Copy That Sells by Eddie Shleyner
The previous post and this post are written in the same fasion. Each element is explained, and at the end the finished product will be put together. It makes for an engaging read and the perfect way to get a deep understanding of the topic.
I know quite a few copywriting formulas, but this one was new to me. It’s very straight forward and effective looking at the finished product. If you follow this formula, you will naturally write copy that focuses all on the customer and what’s in it for them.
That’s it for now, guys and gals…I’d love to receive your feedback.
Would you like me to create round up posts more often? Did you enjoy this or not?
Voice your opinion in the comments (and be honest, okay ;-).
I look forward to hearing from you!