7 Recent Posts On Copywriting You Don’t Want To Miss Out On


If you want to become great at writing persuasively, then you’ll need to improve your craft regularly.

If you don’t exercise enough, you’ll lose muscle and your stamina decreases. It’s the same with your writing skills.

Reading books and blog content is one of the ways I keep improving myself. I come across some amazing content from all around the web.

I realized I’ve never created a round-up post like this, so I think you’ll appreciate what I’ve put together for you today.

So, are you ready to jump into these 7 recent blog posts on copywriting that I think you shouldn’t miss out on?

1. The Biggest Lie In Copywriting by Peter Boyle

In this post, Peter challenges the idea that copywriters are primarily artists and says that instead, we’re more like scientists.

He distinguishes 2 types of copywriting: direct response and creative brand advertising and explains the one problem with the latter…

You’ll also find helpful guidelines for scientific copywriting and discover the one mistake few avoid.

2. How to Nurture Empathy for Your Readers (and Craft Messages That Resonate) by Henneke Duistermaat

If you’ve read my previous post, this quote by Robert Collier might sound familiar:

“Study your reader first – your product second. If you understand his reactions and present those phases of your product that relate to his needs, then you cannot help but write a good letter”. – Robert Collier

One of my favorite writers, Henneke Duistermaat, makes a solid case for empathy in this post. She also mentions that it is not a technique. You can’t sprinkle your sales letter with a little empathy here and there. Nope, doesn’t work like that…

If you want to discover what empathy truly means in the business context, I recommend you read this post.

3. A Scammy Insurance Company Prompted Me to Action—Against My Will by Chelsea Baldwin

If you want to get a good impression of the true power of copywriting, read this post. Chelsea calls this a *rant* — and it is! However, this short but powerful post will suck you right in and leave a strong impression on you…

My heart skipped a beat by just reading the copy, even though it wasn’t personally addressed to me. It’s the perfect example of unethical marketing wrapped up in a good story.

4. 10 Classic Copywriting Books for Results-Driven Content Marketers by Demian Farnworth

If you want to dive deep into the rabbit hole that is called copywriting, these are 10 classic books you should put on your to-read list.

I have personally read multiple books listed in this post, including Influence and Ogilvy on Advertising. And you know what? They all massively increased my knowledge and skill level. Trust me. You can’t go wrong with these books.

But for now, let’s move on to the next post…

It’s hard to find a solid resource on storytelling out there one the dark and confusing web. Well, guess what? The drought is over, because this month I’m going to share not one, but two fantastic articles on storytelling!

5. Storyhacking: Cracking the Code Behind the Irresistible Selling Power of Stories by Alaura Weaver

You’ve probably heard it many times: you need to start telling stories! 

You know how persuasive stories can be, but you just don’t know enough to start creating them yourself.

I may have touched on storytelling here and there, but it’s nothing compared to this monstrous (yet elegantly executed) 7000+ word post by Alaura on Copy Hackers.

Grab a drink, relax…and enjoy the read!

6. 5 Steps To Transform Your Personal Stories Into Sales Machines by April Dykman

If the Copy Hackers post left you a little overwhelmed, you’re gonna love this fantastic resource written by April Dykman.

In this post, you’ll discover a simple formula and loads of actionable tips you can use to start telling stories today.

I recommend you read both articles on storytelling because they complement each other perfectly.

7. The 7-Step Formula for Writing Copy That Sells by Eddie Shleyner

The previous post and this post are written in the same fasion. Each element is explained, and at the end the finished product will be put together. It makes for an engaging read and the perfect way to get a deep understanding of the topic.

I know quite a few copywriting formulas, but this one was new to me. It’s very straight forward and effective looking at the finished product. If you follow this formula, you will naturally write copy that focuses all on the customer and what’s in it for them.


That’s it for now, guys and gals…I’d love to receive your feedback.

Would you like me to create round up posts more often? Did you enjoy this or not?

Voice your opinion in the comments (and be honest, okay ;-).

I look forward to hearing from you!

Jasper Oldersom

Hey, I am Jasper and I am an authentic freelance (copy)writer and marketer. If you need time to focus on other parts of your business, while I write a quality article for your website - I'm your guy.

Click Here to Leave a Comment Below

Louis Lh. - June 4, 2016 Reply

What a great share, love these article. But let me share something, learning from them. Definitely agreed that writing a longer piece of content can 10x the traffic to blog.

and everybody should definitely try it out, start up small reach from 500 words article and slowly add extra great content to it and slowly boost from 500 to 1000 or more.

But it’s not about word count it’s the value in the post.

Thanks for sharing this great post,
Have a great day,
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siddaiah - June 9, 2016 Reply

Hi Jasper,

These days I am concentrating more on understanding copywriting skills because if you don’t know how to write a good article which converts your readers into customers then you lose a lot of money.

Buyer persona analysis and copywriting skills those two elements are very important to become successful affiliate marketer, I am going to read all these articles one by one to improve my writing skills, thank you very much curating and presenting these articles in this post for ready reference, see you soon.
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    Jasper Oldersom - June 10, 2016 Reply

    Hey Siddaiah,

    Thank you so much for stopping by and leaving a comment. What you said is 100% the truth!

    Copywriting skills and affiliate marketing are essential, I’m glad you recognize that. I believe reading all 7 of these will give you a better understanding of copywriting, no doubt.

    Looking forward to chatting again, Siddaiah. Have a great weekend ahead!

    – Jasper
    Jasper Oldersom recently posted…7 Recent Posts On Copywriting You Don’t Want To Miss Out OnMy Profile

Brent Jones - June 16, 2016 Reply

Nice content roundup, Jasper!

It’s evident why you’ve become such a prolific copywriter — you spend so much time learning from the best in the business. 🙂

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Donna Merrill - June 20, 2016 Reply

Hi Jasper,

Great idea for a blog post.

Copywriting is certainly the backbone to any online business. I do all my own copywriting with my husband/partner, so we’re always looking for all the education on the topic we can come by.

I’ll definitely check out some of these resources.

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    Jasper Oldersom - June 20, 2016 Reply

    Hey Donna,

    Thank you so much for stopping by and leaving a comment.

    Glad you enjoyed my round up post, I think I’ll do posts like this more often in the near future.

    Copywriting is very powerful. We are all selling ourselves in one way or another and this craft helps us with that. I’m sure these posts will benefit you.

    Have a great week ahead of you!

    – Jasper
    Jasper Oldersom recently posted…7 Recent Posts On Copywriting You Don’t Want To Miss Out OnMy Profile

Saurav Kumar Nayak - June 25, 2016 Reply

Hi Jasper,

It is said that when you want to be successful then learn from those who have already done it. In this way we are able to find our faults and improve our performance.
Yeah it is true that hundreds of articles may be already available on the same topic.
It has most of other blogger; they have not received the appreciation as expected. They spent so much time and effort in writing beautiful post but did not get the attention. It is frustrating and many of Bloggers quit their job at this stage.
So a proper strategy is must if they don’t want this to happen.
The headline of topic is important as it draws the attention of people. It should not be a common Headline otherwise it will not get attention. Use of link to other website and intelligent use of graphic and images is also important. Readers always likes to read interesting and funny stories thus reading your story should make them happy.
Thanks for sharing.

With regards,
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kiltman - June 28, 2016 Reply

Copy writing has always been a daunting task for me, since I’m been a writer for many years, and this blog post listing the powerful techniques will definitely ease the pressure in writing for online business.

Just to add to the above list, if writer can write a story or be an excellent story-teller, then copy writing is a piece of cake.

Hope to follow more on your blog!

jobsexpress - July 4, 2016 Reply

Thanks for this well written post, i’ll follow up for more updates if you keep posting them.

Felix Brian - July 5, 2016 Reply

Copy writing hasn’t be so easy…. bUt I’m glad to learn these 7 incredible revelations about copy writing.. most especially the direct response and story hacking…

Thanks for the share 🙂
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Betty - July 19, 2016 Reply

Hello Jasper, let me tell you that I am working over copywriting these days and I think that I should not miss these seven posts proposed by you. Seven articles by seven different writers!! I am really gonna get something big there.
Great work Jasper, I am really delighted after reading your post and definitely it is wonderful.


Mayank Sharma - July 28, 2016 Reply

Hello Jasper,

Copywriting is unquestionably vital to online business.

Thank you, Now I’ve some resources to check out now 😉
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Paul Bola - August 12, 2016 Reply

Thanks Jasper for this list. This is very useful for me and other online entrepreneur

vinayakprabu10 - September 2, 2016 Reply

Hi Jasper,

I agree with copywriting play an important role in online.

And the way you presented about this copywriting was really good.

I came to know many points on this.

Thanks for Sharing.
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Aravinth - September 9, 2016 Reply

Hi Jasper,

Nice Article On Copywriting.

Many peoples don’t know the importance of this.

Thanks for the informative post.

Have a Great Day.
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SILVANA AZEVEDO - September 16, 2016 Reply

Hi Jasper,

By using persuasive texts in your sales process , you will be able to dramatically increase the conversion rate of your websites , emails, capture pages and sales pages .

And you will get it , without the need to generate traffic but what you’ve currently got.

Carter Reed - September 19, 2016 Reply

Hi Jasper,

Thanks for the information. I am sure after reading this post many people knows the importance of Copywriting. Keep Posting!!

Thanks and regards,
Carter Reed
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dhanunjai - September 22, 2016 Reply

I generally do have doubt regarding copy writing i.e what is copy writing actually ? i don’t understand about it when most of the people refer to it.
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Aravinth - September 27, 2016 Reply

Hi Jasper,

Yes I really Enjoyed the post.

And Thanks for the reply.
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Sathish Arumugam - November 16, 2016 Reply

Hello Jasper,

Timely Reminder!!

In my recent days, I am having a lot of chaos relating to copywriting. So I am putting a lot of effort on getting a detailed view of the word Copywriting.

Now I understood the copy writing skills in a clear way which makes the readers into perfect customers. Since “Contents are the king.” in blogging all the above-given posts help me to improve my writing skills in a professional way and give me a hand to become an affiliate expert!!

Thanks for sharing!!


Hemant Kumar - January 18, 2017 Reply

Hey Jaspher,

This is awesome resource which every copy writer should read right now.
You rocked it,
thanks for such and awesome post,you made my day 🙂
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Gayatrin - January 26, 2017 Reply

Hey !

I took 25 minutes for me to open all the links and read them
But the fact is Everything mentioned by you and different authors is worth reading. There are many things to learn

I enjoyed it
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Ashley - May 4, 2017 Reply

Hi Jasper
I like the way you structured the article and how knowing how to sell your brand is key. The books’ suggestion is great too, we can learn from A to Z, which is exactly what I needed.
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Kriti - June 3, 2017 Reply

Hi Jasper,
I’m very thankful to you for posting this article. The article links you mentioned are worth reading. Thanks it proved very useful a newbie writer like me.
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Photo Editor Armaniat - June 7, 2017 Reply

Good article and useful too.Thanks for shareing.

Denim Scintil - July 20, 2017 Reply

Really, simple and great post, I like author’s writing skills. The article is well described and useful for everyone, keep writing articles like this. Thanks

Giotechub - September 4, 2017 Reply

Nice post you got here.i really enjoyed this write-up and i believe it will be very useful in my writing because most times i get confuse on what to write or refer.thanks for sharing this.

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