When starting out as a freelancer, you need those first few clients who can give you recommendations and referrals that will propel you to more work in the future.
This is a challenge.
With no referrals, you will have to be more creative about getting work that will, in turn, get you to receive more work.
It might feel like climbing a steep mountain. But what it comes down to, is a matter of doing the right things.
Here are 5 innovative techniques to getting those first essential clients that can bring you more business in the future. If you already have some solid clients, these techniques will certainly boost the biz and gain you some serious publicity.
1. Narrow your Focus
If you have looked into the world of online marketing you are no doubt familiar with the term “differentiation.”
This means asking yourself what sets you apart from everyone else and why people should choose you over your competition. This is what you want to become known for.
Maybe you specialize in bold copy for companies who are sick of timid copy. Maybe you are good at writing homepage copy. Or maybe you’re great at finding and stating a clear USP for a business.
By narrowing your client pool you will get more clients.
Sounds a bit contradictory, right? Yet it works!
Generic doesn’t sell, specific does. Narrow down.
2. Blog, Blog and then Blog some More
It is fairly common knowledge that a web site is essential to an up-and-coming freelancer. But it’s a little less common to see a well updated blog with great content to showcase their talent.
A blog gives you the chance to become an authority in your field.
By helping other people with your free advice they will even feel indebted to you and want to complete the circle in whichever way they can. This is reciprocity at work.
By continuously posting a variety of interesting blogs regularly you will also begin to attract an attentive following of regular visitors to your site. A static web site is basic stuff.
But a blog, especially an interesting blog with loads of useful information will be re-visited, shared, and loved by your target audience. And even if they won’t buy your products or services, they might refer you to someone who does, all because you showcase your talent freely and regularly.
3. Connect With Influencers Like Your Life Depends On It
Are you connecting with influencers? You should. Trust me, if you’re as passionate as they are, you’ll be able to build a connection. And you’ll get them to share your posts on social media!
For example, i sent Ryan from Blogging From Paradise and email because i featured him on one of my list posts. He loved it, shared it for me and left a comment on the post. Now we’ve been emailing a couple of times 🙂 It’s cool stuff.
I even decided to promote his books on my blog. They helped me a lot as a blogger. And they’re only about $2.99 a piece. It’s a win-win for anyone who buys them!
But how does connecting with influencers get you new clients? Well, maybe not directly, but you’ll definitely grow your reach!
Influencers can catapult you out of your dark corner of the interweb. But you need to be their friends to become their friend. You might even find that they are human, just like you. Try it out for yourself…
4. Hold a Contest
By holding a contest online, you can generate considerable publicity for your services.
This is a very good way to get some traction if you don’t have a portfolio yet.
You will offer specific access to your services as a prize for the winner. A free 1 hour consultation on a specific subject, a strategy session. Whatever floats your boat.
As long as this free service is something you know is on demand by your target audience, you’ll be good.
If you deliver great work, they might hire you for years to come. This is not uncommon at all. Another advantage of a contest is that you’ll generate a lot of buzz around your brand, which could result in additional clients.
Keep it very simple. This way you’ll keep the contest low-barrier, which you need to generate that traction.
How this contest works:
- Like this post.
- Enter your company website.
- Tell me why you think your company should win.
The best comment will receive a FREE 1.5 hour consultation in which we’ll go through YOUR business and get you more traffic, leads and sales!
In addition, you’ll receive a PDF with cliff notes of all the important things we discussed to GROW your business and make more SALES.
I will stop the contest and pick 2 lucky winners after 150 entries, so don’t miss out and take action now 🙂
5. Create a Product
You already have expertise on your subject. You could be using all of your energy to create beautiful things and results for your clients, but why not create something for yourself?
I recommend every freelancer to create its own product. It definitely adds to your credibility if you have a book or a high value information product.
This is a great way to showcase your expertise and make passive income in the process. A quality product generates confidence in you as a freelancer and can go a long way in attracting new clients.
Plus what else are you going to do with all that time on your hands? Work the biz!
You can learn how to create a new product by getting a course on Udemy:
- How to Create and Package an Information Product
- How to Create A UDEMY Course in 5 Days or Less
- How to Create an Awesome Online Course
If you’ll do these things, you’ll be well on your way to build credibility, authority and an audience that will love you.
Know your target audience, create and give. Connect with influencers by being a friend. Show that you got skills by doing, less telling. You’ll become the go-to guy or gal in your niche. And that will definitely result in you getting more clients.
Now, over to you: did you like these tactics or do you have some super cool tricks that i should know about?
Leave a comment below 🙂